A direction we agree on.
The opportunity, the business model, and the priorities are decided together.
ARAYA / YOUR NEXT CO-FOUNDER
Build a Digital Business
Together With Araya
Bring your market knowledge or your technical craft. Araya joins as a co-founder to build the product, win the first customers, and run the business with you.
CO-FOUND. BUILD. GROW.
You bring the experience.
We build the next company together.EXPLORE ARAYA BUSINESS FIRST.
BUILT WITH AI.
We build the next company together.EXPLORE ARAYA BUSINESS FIRST.
BUILT WITH AI.
01 / ABOUT ARAYAA PARTNER FOR THE LONG RUN
WE BUILD THE BUSINESS WITH YOUWe sit at the
We sit at the
founder’s table.
Araya builds software businesses alongside founders who want to be hands-on.
We start from a problem worth solving and a market that needs it solved. Then we run the company together: making the calls, building the product, finding customers, and preparing for growth.
Find your roleContribution that shows up.
Your experience meets a team and the backing Araya brings.
Shared ownership.
Roles, responsibilities, and equity are on the table from day one.
02 / THE NEXT OPPORTUNITYREAL CUSTOMER NEEDS. BUILT AROUND AI.
Your next business,
built around AI.
With Araya, you can build a software business that uses AI to get work done for customers. The business model defines what customers receive and how they pay. Here are three models we can explore together.
BUSINESS MODEL / 01
A subscription for ongoing needs.
Customers pay monthly or annually to use AI-powered software for recurring work. We build a product they keep using and improve it with their feedback. Revenue comes from active subscriptions, so product quality and customer satisfaction are key to keeping the business growing.
↙Customer subscribes01
✳AI supports routine work02
✳Customer sees the value03
✓Subscription renews04
BUSINESS MODEL / 02
Pricing that follows usage.
Customers pay for the amount of work the AI processes. We define the unit of usage and its price upfront, so customers can start small. Revenue grows as usage increases, while we manage the cost of each task to keep the business profitable.
↙Customer submits work01
✳AI processes the request02
✳Usage is recorded03
✓Customer pays for usage04
BUSINESS MODEL / 03
Customers pay for an agreed result.
We turn a service into a software product that delivers a defined result. AI does the main work, with human review where needed. Customers pay for each result that meets agreed criteria. Pricing covers both processing and review, so quality and delivery costs matter to the business.
↙Agree on the result01
✳AI does the work02
✳Check the result03
✓Pay for completed work04
We choose the model together, based on customer needs, willingness to pay, and the cost of delivering the product.
03 / WHAT WE BRINGTHERE IS A TEAM BEHIND YOUR NEXT MOVE
WHAT WE BRINGStart with
Start with
more in your corner.
You focus on the strengths you already have. We fill in the rest of the business together.
01BUSINESS & OPERATIONSA co-founder who actually runs it.
A co-founder who actually runs it.
We set the business model, targets, and priorities together. Araya does the work, makes the calls, and reviews the results with you. Roles and ownership are agreed from the start.
02PRODUCT & TECHNOLOGYAn engineering team to make it real.
An engineering team to make it real.
Software development is where we come from. We design the product around problems customers genuinely have, with AI built into how the product works and how the team runs the business.
03MARKETING & DISTRIBUTIONA path to reach customers.
A path to reach customers.
How you get customers is part of the plan from day one. Araya brings marketing, media, and business networks to test the message, open conversations, and grow sales.
04HOW THE TEAM WORKSPlaybooks ready to run.
Playbooks ready to run.
Not everything needs to be designed from scratch. We have working playbooks across functions, from operations to marketing. We apply what is relevant and adapt it to the business.
05FUNDINGCapital that matches the stage.
Capital that matches the stage.
Testing an opportunity, building the product, and scaling are different needs. Funding is discussed based on stage, readiness, and the business plan — with the structure and amount agreed together.
04 / COFOUND WITH USA NEW COMPANY, BUILT TOGETHER
Your experience.
The start of our story.
We are looking for partners who want to help run the business. There are two ways in, depending on your experience and where you are strongest.
BUSINESS CO-FOUNDER
You know the market.
And you see the opening.
You have run a business, sold to customers, or spent years inside one industry. You want to turn that experience into the next software business.
- A deep read on what customers actually need
- Ready to test the opportunity and grow the business
- Willing to lead and do the work alongside the team
TECH CO-FOUNDER
You can build the product.
You want a business of your own.
You build software and you are curious about what AI makes possible. Now you want ownership, with a partner who covers the market and operations side.
- Experience shipping products people actually use
- Want to solve customer problems through technology
- Ready to step in as a founder and lead development
ALREADY RUNNING A SaaS?
Let’s open up room to grow.
Product and customers are there, but growth has started to stall? We can talk about a partnership to strengthen the business, extend the product, and widen your reach.
05 / HOW WE STARTFROM FIRST HELLO TO A BUSINESS THAT RUNS
STEP BY STEPOne conversation.
One conversation.
It can start something big.
Every business takes a different path. We start by getting to know each other, then decide the move that makes the most sense.
Start a Collaboration- 01
Get to know each other.
Tell us about your experience, the market you understand, and the business you want to build. We will see whether our vision and working style fit.
- 02
Test the opportunity.
We talk to potential customers, validate the need, and shape the business model. Roles, ownership, and support are agreed before we begin.
- 03
Build and sell.
Build the product that is needed, meet the first customers, and learn from how they respond. Business, product, and marketing move together.
- 04
Set up for growth.
From what is already working, we strengthen the team, tighten operations, and widen marketing. Funding follows what the next stage requires.
So what kind of business is Araya?
Araya co-founds and helps run software businesses alongside its co-founders. We bring business development, an engineering team, marketing, playbooks, and stage-appropriate funding. This model is known as a venture studio. The goal is to build companies together for the long run.
Who is a good fit as a co-founder with Araya?
We look for partners who want to be directly involved. You might bring experience running a business and a read on the market, or the craft to build software. We complement each other, share the responsibility, and do the work together.
Do I need to already have a product or a business?
To start something new, no. Your market understanding or technical skill can be the starting point. If you already have a SaaS with customers, there is a partnership track to discuss growing what is already running.
What role does AI play in what we build?
We look for work our customers do that could be done meaningfully better with AI, then design the product around that need. AI also supports our internal work, development, and marketing. How far we take it depends on the benefit, the reliability, and how much human oversight the task deserves.
How is ownership split?
Araya comes in as a co-founder and holds equity in the business we build together. The split is discussed based on role, time, capital, and contribution. Everything is agreed before the work starts.
Does every collaboration come with funding?
Funding follows the need, the stage, and the readiness of the business. We study the opportunity and the plan first, then talk about the form, size, and timing of support. The funding agreement is part of the wider partnership discussion.
My SaaS is running but growth has stalled. Can we talk?
Yes. We can discuss a partnership based on where your business actually is. Tell us about the product, the customers, the revenue, and what is holding growth back. From there we can see whether Araya can help through business development, product, marketing, or capital.
Do I have to live in Lombok?
The Araya team is based in Lombok, West Nusa Tenggara, and we are open to partners across Indonesia and beyond. How we work, the time it takes, and day-to-day communication are things we agree on together.
How do we get started?
Fill in the Start a Collaboration form and pick the track that fits. If there is a match, we will reach out by email or WhatsApp within 5 working days. That first conversation is a chance to get to know each other before going deeper.
THE NEXT CHAPTER STARTS WITH US.The next business,
The next business,
we build together.
Bring your experience, your ideas, and your ambition.
Let’s see what we can build as co-founders.